But it's not just people from overseas who are flocking to improve their appearances at clinics in Pakistan.
Steadily rising economic growth is bringing with it the ways of a Western consumer culture, especially in its biggest cities -- Lahore and Karachi
And looking good is as important in Pakistan as it is anywhere else.
"With television programmes like Oprah Winfrey and the complete make-over programmes, people have become more conscious of their image. They've started to believe in looking good," Mohmand said.
Affluent urban woman are fuelling the boom.
"I got a nose job done before my marriage as I didn't like the parrot shape of it," said one middle class woman who asked not to be named.
"It's worth spending the money to look beautiful and be confident if you can afford it."
Another Islamabad-based cosmetic surgeon, Nadeem Pasha, said the daughters of elite families, in their 20s and 30s, as well as women from the world of show business were setting the trend.
"Film actresses are among the biggest clients of plastic surgeons in Lahore," said Pasha, who declined to identify any celebrities among his customers.
Doctors say the latest craze among women is to enlarge their breasts.
The process takes a day and costs nearly 100,000 rupees ($1,600) but post-operative care and consultations may push up the bill, Pasha said.
"But even then, it's a lot cheaper in Pakistan than in the U.S. or the U.K. where a similar operation might cost $7,000 to $8,000," he said.
The reputation of Pakistani cosmetic surgeons and the low prices they charge is spreading through word of mouth and on the Internet but dangers lurk.
Doctors says there are only a 100 qualified plastic surgeons in Pakistan but many more than that are practicing.
"There are lots of doctors who are actually, by qualification and training, not plastic surgeons but who are calling themselves plastic surgeons," Mohmand said.
"Unfortunately, it happens around the world, but there are no checks in Pakistan. Those I call qualified quacks are quite a few."